Affiliate marketing is a form of online advertising, which works on payment for performance basis. Advertiser’s products are promoted on website publisher’s (affiliates) sites. When surfers/visitors click through from the affiliate’s site to the advertiser’s site and make a purchase, a preset commission is paid to the affiliate.
Affiliate marketing enables merchants to acquire more customers and affiliates to earn maximum revenue from their audience.
Affiliate marketing works on the concept of cookie (a small text file which contains relevant information such as affiliate ID, merchant ID, banner ID etc.). So whenever a user clicks on any banner/text link running on affiliate website a cookie gets set on user’s web browser. The information stored in the cookie is sent back to OMG server whenever OMG tracking code is called. As long as the cookie resides on the user’s browser any sale / action happening through that system will be attributed to that particular affiliate
How it Works?
An advertiser joins OMG India Network and provides banners, buttons, and links within their account, making them available for placement by approved affiliates. Affiliates, looking for products to promote, apply to join the advertiser’s programme through the OMG India Network website. Once they have been approved by OMG India and the merchant, they select advertisements (banners or links) and place them on their website.
Role of Partners
Merchant (Advertiser):The Company who wants to sell products and services through its e-commerce enabled web-site and wants to reward anyone who brings in traffic on to its web-site that result in a valid sale.
Affiliate (Publisher): A web-site which that is content rich and has a capability of brings internet traffic of end-customers. The Affiliate uses PPC (Pay per Click) method to get traffic of search engine results or uses very good SEO (Search Engine Optimization) techniques to rank itself high in terms of search result.
Affiliate Network: This is the most important link in the chain between the Merchant and the Affiliate. As a technology platform a Network enables a seam-less, transparent and reliable link between them and also acts as a commercial entity that collects commissions on behalf of the Merchants and distributes them to the affiliates, based on the individual recorded sales. A great deal of value-add also goes in the Account management activities that The Network has to exhibit whilst interacting with the Merchants. An important aspect is the correct selection of Affiliates for any Merchant programme. The Network uses a lot of discretion in approving the right affiliate for any programme.
